"You are not another vendor, you are part of our marketing team"

Mobot isn't your average tech startup. They've built something genuinely revolutionary: a fleet of mechanical robots that conduct realistic mobile app testing.

“Our goal is to automate tests that really can't traditionally be automated,” “What takes a traditional team a week—we can do in a day or two.”

While most testing solutions are purely digital, Mobot's approach uses physical robots to interact with actual devices, catching bugs that traditional methods miss.

But with thousands of startups launching every month (especially in the AI boom), Mobot needed more than a great product. They needed to grab attention instantly.

“We get 30 seconds to grab someone’s attention—if that—and if we don’t, they’re on to the next one.”

And they had to do it all with just one person running marketing.

“We needed more than a vendor—we needed a partner”

“I’m a marketing team of one,” Tim explains. “My area of expertise has always been product marketing. Some product marketers have really strong design skills—I very much do not. It’s not my strong suit.”

They didn’t want pixel pushers. They needed a team that could plug in fast, think strategically, and just get things done—without endless back-and-forth.

“I kind of think of Piwot as an extension of our marketing team versus just a vendor or a consultant.”

And it wasn’t just about speed—it was about ownership.

“Coding and development and web design… they’re just not my cup of tea. You really helped just kind of own that for us.”

The results so far

• 10x more output than in-house teams
• 1–2 day turnarounds on complex deliverables
• Full design coverage across web, print, and product
• A partner who understands their product, market, and goals

What makes our collaboration different

1. We run with ideas—not instructions

Tim had worked with agencies that needed everything documented in advance.

“I’ve worked with other vendors where they're very much order takers,” he says. “You kind of give them a task and it has to be very well laid out… every single piece of detail to be able to execute.”

That wasn’t going to work. So we flipped the model.

“I can give a quick prompt or an idea their way, and you all will just work on it and come up with ideas and expand on it.”

For a one-person marketing team, that flexibility was critical.

“It’s really nice to be able to go to your team and submit a ticket like, ‘Hey, here’s an idea I have—can you just run with this?’ And you always do an incredible job of not just running with it—but coming up with multiple options.”

2. We’re not just “web designers”

Startups need design that spans everything—from marketing pages to PDFs to product UI. We delivered across the board.

“You’re not limited in scope,” Tim says. “You challenge yourselves to be different and help us out in other areas that a traditional web design firm wouldn’t normally do.”

“Normally, when I’ve worked with design firms in the past—especially more web-focused—if I passed them a project for an eBook or a white paper, I’d get hesitation. You guys have never hesitated.”

3. We move at startup speed

Mobot doesn’t move slow—and neither do we.

“I feel you and your team is probably 10x more productive than in-house designers I’ve worked with,” Tim says. “We can turn things around in just a day or two—and they’re big projects too. Really big ideas that would normally take an in-house designer a week or two.”

We built a system around speed, creativity, and high-quality output.

4. We embed ourselves in the business

Tim didn’t just need help executing. He needed a team that could think like him—because they understood the product.

“You guys not only just turn things around quickly, but you explain your process and really embed yourself in our organization.”

“I’ve worked with designers—even in-house—who don’t understand the product or brand. They just stay in their swim lane. You guys don’t.”

That trust allowed us to take initiative and push things forward.

“You always think ahead. You come up with multiple directions and think creatively. You challenge my ideas—that surprised me, in a good way.”

Why design actually matters

“That first 30 seconds is everything,” Tim says. “It’s the first exposure customers get to us—and it has to stand out.”

Mobot needed a site and brand that instantly communicated what made them different—and made people remember.

“We all want a website that looks good, that flows well, and that tells a story. A lot of websites today are just a mishmash of pages that don’t connect.”

Now, their website does more than just exist—it communicates, converts, and aligns with their product.

“You didn’t just help us design our story—you brought it to life visually.”

For founders on the fence

Hiring an in-house designer is expensive—and slow.

“Designers are super expensive—well over six figures annually. But beyond the cost, it’s the productivity. You guys just get it done.”

“I’d recommend Piwot to any startup that doesn’t have the resources or time to hire full-time senior designers.”

For any startup that’s testing, iterating, and evolving fast—Tim’s message is clear:

“You don’t just execute—you help brainstorm, think, and act like part of the team.”

And if you’re still unsure?

“Even if you're on the fence, at least do a design audit. Talk to them. See what they can do. You won’t regret it. They’ve helped us immensely.”

On going partnership

Mobot went from one overwhelmed marketer to a full-speed design-backed machine—with a brand and site that finally match the innovation of their product.

“You’ve been part of our journey—and I don’t see that stopping anytime soon.”

We create pivots designed to win. For startups ready to scale.

Let’s talk →

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