"Our MVP worked—but we needed to evolve"

Flowlance a lightweight, developer-built MVP that solved a clear problem—to help creators get paid for calendar bookings. It solved one clear problem—and it worked.

But as users came in, it became obvious: they needed more. Not just payment links, but storefronts. Landing pages. A full suite monetization platform.

That meant rebuilding everything—brand, product, user experience, and marketing.

"Before Piwot, we just had a few developers who made the product," Patrik recalls. "It was a lightweight product with no complex design system, no UX system at all."

The tech worked. But to grow they needed to evolve—and with a $500k seed round in motion from some of the top founders from CEE, they couldn’t afford to look like a half-baked MVP.

The 90-day transformation

Week One: The week that changed everything

Most rebrands take months. We delivered Flowlance's complete visual identity – from logo to color system to typography hierarchy – in just one week.

"We were skeptical at the start," Patrik admits. "But after the first two days, we knew we made the right decision."

We created:

• Updated logo type
• Color palette optimized for creators, not suits
• Typography that worked across product and web
• Comprehensive brand style guides

This wasn't just about looks. The new visual system became the foundation for everything that followed – allowing us to accelerate from brand to product to website with remarkable speed.

Weeks 2–12: Building a Product Worth Paying For

With the visual foundation established, we turned to the mammoth task of redesigning the entire product experience. The numbers tell the story:

In 12 week sprint, we:

• 1,000+ product screens delivered across desktop and mobile
• Custom atomic design system built specifically for their development workflow
• Complex user flows delivered in weeks—UX flows for store setup, dashboards, landing page builders, store design UI and more.
• Completely new look & feel with the new branding applied
• Daily design deliveries that kept momentum building

This wasn’t just a simple redesign. It was a complete Pivot. 

"The updates were on a daily basis," Patrik shares, still sounding somewhat amazed. "The speed was really great."

For developers who were used to waiting days or weeks for design assets, this cadence was transformative.

"Our developers always had something to work on thanks to you," he continues. "Even if there was a time when nothing was going on and developers were just doing bugs, you guys came and delivered a huge part of the product. So there was always something to work on."

This constant flow of design assets didn't just make the product better – it dramatically accelerated Flowlance's time to market and directly impacted their new and ambitious roadmap.

The final push: a website that actually converts

With the product experience transformed, we turned our attention to the critical first touchpoint: the marketing website—a long-form sales landing page that reflected the new direction—with custom animations, visuals, and clear messaging.

The old site was outdated. Still referencing the old product. Built in Framer. It felt cheap. It didn’t tell the story. It didn’t build trust. It didn’t convert.

In just 2 weeks, we:

• Designed, wrote, and developed a high converting v1 of the website.
• Restructured the site around super-clear, outcome-based messaging
• Rebuilt everything in Webflow to give their team full control
• Added animations and custom visuals to boost trust
• Gave their team full editing control and training about editing content without devs

"It really elevated the customers' feeling about the product," Patrik notes. "The web has a lot better conversions than it used to have."

The moment everything changed

Flowlance didn’t just look different. It was a completely new product.

What started as a calendar booking tool was now a full suite creator monetization platform—with product flows, brand, and messaging all aligned.

The shift was deeper than design. It changed how users understood and used the product.

Before, they saw a basic utility. After the transformation, they saw a business platform they could grow with.

“It really elevated the customers’ feeling about the product,” Patrik said. "This was a real game changer for us"

The platform finally spoke the same language as the people it was built for. And that changed everything.

How we work: beyond the typical agency model

For startups operating at Flowlance's pace, traditional agency models simply don't work. Weekly check-ins, lengthy approval processes, and rigid workflows create more friction than value.

Our partnership succeeded because we adapted to their realities:

1. Speed as a competitive advantage

Speed and time to marketi is everything. Especially with a new round raised, investors breathing down your neck and users expecting new features every day.

"Definitely the speed of the delivery," Patrik emphasizes when asked what surprised him most. "It was really amazing"

2. Developer-centered design

We didn't just create beautiful screens – we built a systematic design language specifically optimized for your development workflow that scales with you.

This meant that designs are implemented faster and more consistently than ever before.

We didn't have any UX (design) system. So this was a real game changer.

3. Flexibility in complex environment

"You need some flexibility and adjustment to your solution, because there is always a lot of other freelancers or parties involved," Patrik explains. "You were really flexible with whatever we threw at you."

Rather than demanding that Flowlance adapt to our processes, we integrated seamlessly with their existing team and workflows.

What we delivered in 90 days

• Full rebrand and updated visual identity
• 1,000+ product screens
• UX flows for store setup, monetization, and landing pages
• Dev-ready atomic design system
• High-converting Webflow site

For founders worried about working with an external creative partner

You’re not alone. Patrik had been burned before too. They approached our partnership with healthy skepticism.

"We were skeptical at the start," he admits candidly.

His advice to other founders considering a similar path?

"I would tell someone: buy the quarterly plan. After the first two days, we knew we made the right decision."

This transformation – from skeptic to advocate in just 48 hours – speaks to the immediate impact our approach delivers.

And for anyone still unsure—we offer a 7-day money-back guarantee on all plans.

“We are really satisfied. The work was perfect every time. The speed was amazing”

If you're building fast and need a design partner that will work as hard as your co-founder, let's talk.

Visit flowlance.com and connect with Patrik Krutnorád on Linkedin to follow Flowlance's journey.

We create Pivots designed to win. For startups ready to scale.